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Click Frenzy buckles under pressure

It was touted as the 'sale that stops a nation' in all its marketing collateral, but the Click Frenzy website went into meltdown within minutes of its 7pm kick off time on November 20.

The 24-hour online-only mega sale was meant to mirror the US version of Cyber Monday sales, but as time ticked on, the Click Frenzy website still wasn't functional three hours later.

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Retailers participating in the online event such as Myer, were also experiencing issues with their websites crashing. Some retailers conducted their own version of online sales, such as David Jones, but their website also crashed.

As problems with the Click Frenzy website continued to mount, the company took to Facebook stating "Hang in there, as thousands are already buying."

Click Frenzy co-founder, Grant Arnott, issued an apology stating the technical directors, developers and infrastructure specialists involved in the inaugural event were working to get to the root of what happened with the wave of traffic at 7pm.

"I'm not in a position to describe exactly what has occurred yet as the teams involved are working on the solution first to resolve any problems. We will provide answers as soon as they are available," Arnott stated.

Apple is also conducting a one day sale on Friday and Dell has launched its own Super Cyber Sale running till Thursday.

Many shoppers took to Twitter and Facebook to express their disappointment with one shopper stating "Finally hot onto the site and have seen better deals offered on other sites. Not worth all the hype, very disappointing to say the least."


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