We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Sony's summer-themed retail campaign

Electronics vendor, Sony Australia, is tackling the Christmas retail rush through a summer-themed campaign titled 'Summertainment', which will reward customers on (very) select purchases.

To promote the annual campaign, Sony has integrated Summertainment into a number of digital platforms, including QR code link to Sony gift ideas, a 20-page online gift guide, a digital media campaign with CNet promoting its products, and a three-month long Facebook activation with ideas for summer.

The Summertainment retail promotions are as follows:

  • BRAVIA televisions: Customers who purchase a qualifying Sony TV and spend an additional $99+ on other Sony hardware will receive a $300 Sony EFTPOS cash card.
  • Home theatre: Customers who purchase a qualifying Sony home theatre system will receive a Blu-ray movie pack which includes The Amazing Spiderman, The Lorax and Despicable Me.
  • Docks: Customers who purchase a qualifying Sony clock radio dock will receive a bonus portable iPhone dock.
  • Car audio: Customers who purchase a selected car audio product will receive a bonus four pack Monster energy drink.

"We've designed a promotion with the needs of our consumers and retail partners in mind to deliver a compelling TV offer," Sony Australia sales general manager, Jeremy Senior, said. "Compelling for retailers as it helps present a proposition to drive consumers into stores and for add on sales and compelling for consumers as it provides gifting ideas, like the additional Sony product as well as the $300 cash card."

More information will be available on Sony's Summertainment website, which is currently labelled as "coming soon."

Follow Nermin Bajric on Twitter: @nermin_au


IDG UK Sites

Best Black Friday 2014 tech deals: Get bargains on smartphones, tablets, laptops and more

IDG UK Sites

What the Internet of Things will look like in 2015: homes will get smarter, people might get fitter

IDG UK Sites

See how Trunk's animated ad helped Ade Edmondson plug The Car Buying Service

IDG UK Sites

Yosemite tips: Complete Guide to OS X Yosemite