We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Scottish university in IBM business analytics education drive

University of West Scotland takes on data mining and BI courses

IBM is working with a group of universities around the world, including in Scotland, to deliver advanced business analytics training as demand increases for the skill.

According to an IBM Institute for Business Value and MIT Sloan Management Review study of nearly 3,000 executives worldwide, the biggest challenge is a lack of understanding in how to use analytics to gain insights that can improve business outcomes.

Now, in response to market demand, universities are incorporating analytics curricula and courseware into a variety of degree programmes to educate college students in the growing data analytics field, with the help of IBM.

At the University of the West of Scotland (UWS) several new courses have been introduced at its School of Computing curriculum, including data mining, business intelligence and knowledge management. Plans to expand the analytics course offerings to non-IT and non-finance students are underway.

"Beyond teaching business and IT skills, we are preparing students for future job opportunities with new analytics courses," said professor Malcolm Crowe, University of the West of Scotland.

"UWS is adding new courses in direct response to the recommendations of regional employers. They have specifically advised us that important computing skills such as business analytics are in demand and will help graduates secure jobs."

Business and social challenges taken on by the university and its students using IBM technology include predicting customer buying trends to improve retail sales, helping brand managers gather vital feedback on the success of marketing campaigns, and building efficient healthcare systems.

Meanwhile, at the University of Ulster, Northern Ireland's largest university, students are using IBM analytics software in a variety of application areas to allow them to more easily collect data.

Some of the university analytics projects have been driven by Big Blue's Watson supercomputing technology.


IDG UK Sites

Best camera phone of 2015: iPhone 6 Plus vs LG G4 vs Galaxy S6 vs One M9 vs Nexus 6

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model