Apple has finally launched TV downloads on the UK version of iTunes.

The available content is currently dominated by US shows, including Ugly Betty, Pimp My Ride, Desperate Housewives and South Park.

Studios behind the content being now made available to the UK market include: ABC, Disney Channel, Nickelodeon, MTV, Paramount Comedy and Playhouse Disney. The iTunes Store in the UK currently offers 28 TV programmes for download which can be viewed on a PC or Mac, fifth generation iPod, or on a widescreen TV with Apple TV.

"We’re thrilled to bring TV programming to the iTunes Store in the UK," said Eddy Cue, Apple’s vice president of iTunes. "We’ve got 28 shows and expect to continue to add more great programming."

Show episodes cost £1.89 each, but entire series appear to cost less: all 14 available episodes of South Park, Series Ten cost £19.99 if purchased in one transaction.