Sony is giving Brits with its internet-connected Bravia TVs, Blu-ray players and Blu-ray Disc Home Theatre systems the chance to stream HD movies over the web.

The Qriocity video-on-demand service has been made available in the UK, as well as France, Germany, Italy and Spain. It lets users choose from hundreds of new releases and classic films, from film studios including Twentieth Century Fox Home Entertainment, Lionsgate and Metro-Goldwyn-Mayer Studios, many of which are available in both HD and standard definition (SD). To access the movie catalogue, users simply click the 'Video on demand' option under the Qriocity icon on the cross media bar on the main menu.

According to Sony, the "elegant and fast virtual movie store" lets users rent films for 14 days. They have 48 hours in which to finish watching the movies once playback has been started. Prices start from £2.49 for back-catalogue SD releases, while older HD releases cost £3.49. Meanwhile, new releases are priced at £3.49 and £4.49 for SD and HD respectively.

Sony also said new content will be added regularly. To register for the service or find about the latest additions to the movie catalogue, visit Qriocity's website.

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