Around 500,000 TV shows are being downloaded or streamed via BBC iPlayer per day, the broadcaster has announced.

Over 17 million programs have been streamed or downloaded on demand on BBC iPlayer in the first seven weeks since its marketing launch, according to the latest figures from the BBC. Daily volumes have been increasing strongly during January and February and last week the total number of streams and downloads in a single day broke through the half a million barrier.

BBC iPlayer review

Ashley Highfield, director of BBC Future Media and Technology, said: "While it's still early days, early indications are that BBC iPlayer is having a significant effect in attracting new users to bbc.co.uk.

"To build on this initial success, we continue to reach out to audiences wherever they are, and we now have BBC-branded 'channels' on Yahoo! and partnerships with MSN and Blinkx going live soon.

"These enable you to watch highlights and excerpts of BBC programmes, as well as clicking on a link to watch the full programme on BBC iPlayer.

"In addition, we are introducing new features on the BBC iPlayer homepage, including improved navigation options and program recommendations."