Toshiba sees disappointing HD DVD sales

Company nearly halves sales target

By Zoe Mutter | 14 June 07

Toshiba has reduced its target for HD DVD player shipments in Northern America following low sales.

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Toshiba had originally expected to sell 1.8 million players to the US and Canada by the end of this year. This number has now been scaled back to 1 million.

No reason has been given for the poor sales but the cut back is likely to also be seen in regions other than Northern America.

Toshiba hopes the new RD-A600 and RD-A600 players will boost sales, at least in Japan. The two new digital video recorders will have recording capability onto their 600GB and 300GB hard drives respectively and HD-DVD playback and recording.

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Comments

Biges said: I believe there should be RD-A600 and RD-A300 and not RD-A600 and RD-A600 Well things like this happen

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