We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Asus's second LCD TV launch carefully timed

Demand is 'gaining momentum'

Asus plans to launch its second LCD TV next week, extending the growing visibility of its brand name in the digital home segment.

The product comes as demand for LCD TVs gains momentum, according to market researcher iSuppli.

The Taiwanese technology company, already the world's largest maker of computer motherboards and a contract manufacturer of gadgets, including notebook computers and game consoles, will introduce a 42in LCD TV next week, the TLW42001, to complement the 32in one, the TLW32001 already on the market in Taiwan.

Information on prices was not immediately available.

Asus's timing couldn't be better. Shipments of large LCD TV panels are expected to take off in the third quarter amid growing demand, according to iSuppli, followed by even stronger sales in the pivotal final three months of the year. LCD panels are the main component in LCD TVs, and panel demand gives analysts an idea of expectations for LCD TV demand.

Demand for large LCD TV panels is expected to show growth of 9 percent from Q2 to Q3, iSuppli said, and another 11 percent from Q3 to Q4. Q4 is normally the strongest quarter of the year for many IT goods, as a result of sales ahead of the Christmas holiday season.

The strong growth is expected to come after a weak Q2, normally the slowest time of year for IT sales, when LCD TV panel shipments grew by only 2.7 percent. iSuppli said it expects a tight supply to lead to higher prices.

Asus has started selling a number of new products in recent years under its own brand name, part of a strategy by Taiwanese companies to expand their brand awareness and break away from relying exclusively on contract manufacturing.


IDG UK Sites

LG G4 Note UK release date and specification rumours: Samsung Galaxy Note 5 killer could be the LG 3......

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model