We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

HD-DVD group to blitz US and Canada

Attempt to turn the tide of format war

Backers of the HD-DVD format are planning to step up their promotional activities in North America, they said yesterday.

Toshiba, Intel, Microsoft, HP, Paramount, Warner and Universal Studios have established a company to raise awareness of HD-DVD. The format is one of two optical disc systems that is battling to become the de facto replacement for DVDs for high-definition content.

North American HD-DVD Promotional Group and its member companies are planning a $150m (about £81m) advertising campaign spanning the year-end holiday period and into 2007. The campaign will cover print, online, television and outdoor media and push both the format's hardware and movie titles due out over the coming months.

Toshiba began selling two HD-DVD players in North America in April, beating rival Blu-ray Disc to market by about two months. Speaking in late May a Toshiba executive said sales in North America were above 20,000. The first Blu-ray Disc player to go on sale was Samsung's BD-P1000, which hit stores in mid-June.


IDG UK Sites

The best iPhone 6 alternatives: Price and specs compared with the best smartphones

IDG UK Sites

The top 10 Apple products ranked by pixel density: Which Apple devices have the sharpest screens?

IDG UK Sites

SBTRKT's Look Away webcam-based interactive music video won't keep your gaze

IDG UK Sites

Retina MacBook Air release date rumours and specs: Gold 12in Retina MacBook Air almost 1cm thinner...