Virgin Media has signed a deal with Sky to offer new channels to its TV subscribers.
Under the new agreement, which the firm says is the 'most comprehensive wholesale agreement ever agreed by Sky', Virgin Media customers will get access to Sky Sports 3 HD, Sky Sports 4 HD and Sky Sports F1 HD. However, the firm is still lacking the option of Sky Atlantic.
The five year deal makes Virgin Media the only provider to offer every live Sky Sports HD TV channel. BT Sport only offers Sky Sports 1 and Sky Sports 2. See also: Roku Streaming Stick review.
Tom Mockridge, CEO of Virgin Media, said: "We are excited our customers will be able to watch even more great TV from Sky on more devices as a result of the most extensive agreement ever signed between Virgin Media and Sky. This promises to be a fantastic summer of entertainment and our customers, whether at home or on the go, will get to enjoy Sky's range of channels for years to come as a result of our investment."
Sky's entertainment channels, including Sky 1, Sky 2, Sky Living, Sky LivingIT and Sky Arts 1, will also join the Virgin TV Anywhere app which is available for Android and iOS devices. Read: BT Sport now available for Virgin Media customers.
There's more app news because Virgin Media will soon release dedicated apps for customers to watch Sky Sports and Sky Movies on the move. They will provide live and on-demand content.
Jeremy Darroch, Chief Executive of Sky, said: "We're pleased to have extended our partnership with Virgin Media, which increases the reach of our content and reinforces our broadly-based approach to growth. This agreement builds on our long-standing relationship with Virgin Media, enabling us to deliver our great channels to even more homes across the UK and opening up additional sources of revenue."