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Nike says 'Screw it,' releases new FuelBand SE a day early

Although the hottest new fitness device in the West wasn't set to go on sale until tomorrow, Nike pulled the trigger early.

If you were eagerly awaiting the release of Nike's latest hardware device, you've got some stellar luck--the brand spankin' new fitness band went on sale on the Apple Store Tuesday afternoon.

Retailing for $150 and available in all black or black with colored accents (red, pink, and green), the FuelBand SE is the long-awaited upgrade to Nike's popular FuelBand line. The wrist-worn fitness tracker pairs to a new Nike+FuelBand app to measure your activities and translate them into "NikeFuel."

Much like the previous incarnation, the FuelBand SE tracks how much you move, as well as the intensity and frequency of movement. The LED display on the band will show your progress, as will the app (when synced with the band over Bluetooth 4.0).

However, unlike the original--which first appeared in February 2012--the new FuelBand SE has a redesigned circuit board and improved water resistance. The new FuelBand app has likewise seen an upgrade with a refined algorithm which helps measure movements with better accuracy. Other new features to the service include improved social sharing, a "Win the Hour" motivational partner, and a Fuel Rate which tracks the rate at which you're earning NikeFuel.


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