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Adobe builds on enterprise push

Digital marketing and media solutions vendor, Adobe, is planning a push in the enterprise market with its Marketing Cloud solution through a new partnership with Stonebridge Systems.

Stonebridge is an Australian content management solutions provider. It works with customers across retail, finance, telecommunications, transport, resources and mining, manufacturing, entertainment, and local government.

The Adobe Marketing Cloud is built with a set of analytics, social, advertising, targeting, and Web experience management solutions.

As part of the agreement, Stonebridge will offer its customers access to an integrated set of marketing solutions that turn data into insight through Adobe's product.

According to Stonebridge sales and marketing executive vice-president, Peter Murphy, the Marketing Cloud is a product suite which aligns with its customers' needs.

"We are seeing increasing demand for tightly integrated data acquisition, analysis, and content management solutions to allow our clients to tailor strategies quickly, and maximise the impact of their marketing investments," he said.


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