We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

TCL Multimedia to feature in Iron Man 3

Chinese-headquartered consumer electronics vendor, TCL Multimedia, has entered a strategic collaboration with the Iron Man film franchise through brand placement, joint promotions, and authorised usage of creative elements.

The agreement will see TCL smart TVs, particularly its 110-inch 4K full HD 3D LCD TV, Cloud technology and mobile handsets featured in Iron Man 3, which is set to hit Australian cinemas on April 25, and the US on May 3.

Cloud Storage - Comparison of 30 Services

"TCL has attached great importance to the collaboration with Hollywood," TCL CEO, Zhao Zhongyao, said. "Through this cross-industry collaboration, we are looking at introducing our latest smart products to consumers from around the world via a range of different brand promotion activities associated with the Iron Man 3 theme."

This partnership is not TCL's first big screen stint, having already collaborated with Transformers 2, Transformers 3, The Avengers, Batman: The Dark Knight Rises, and Cloud Atlas.

According to a statement from its distributor, these tie-ups have occurred as "TCL has been aiming to at showcasing to consumers... its innovations and technologies, as well as the young, trendy and internationalised element of its brand charisma, through the influential international blockbusters."

Follow Nermin Bajric on Twitter: @nermin_au


IDG UK Sites

Samsung Galaxy S6 release date, features and specs rumours: When will the Galaxy S6 come out?

IDG UK Sites

Why people aren't upgrading to iOS 8: new features are for power users, not the average Joe

IDG UK Sites

Free rocket & space sounds: NASA launches archive of interstellar audio on SoundCloud

IDG UK Sites

iPad Air 2 review: Insanely fast and alarmingly thin. Speed tests, camera tests, beautiful...