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Stig 'The Ultimate Super- human' demos the Masimo pulse oximeter

On the off chance that you don't know, 'Stig' is the world record holder for holding his breath for a really long time. Duh.

If youre ever admitted to a hospital, chances are pretty good that one of the first things you get is a pulse oximeter clipped to your finger to measure your pulse and blood oxygen level. Masimo, one of the first companies to manufacture pulse oximeters for hospitals, released its consumer version, the iSpO2 at CES on Wednesday.

The iSpO2 is both a sensor and a cable that attaches to iOS devices (with 30-pin connectors) and operates using the same technology found in Masimos hospital line.

Once the iSpO2 is connected to an iOS device, an application automatically downloads. Then you can easily measure pulse rate, blood oxygenation, and perfusion index measurements simply by slipping the sensor onto your ring finger. The results appear on the screen.

Masimo intends for the iSpO2 to be used by athletes and for aviation/high altitude use. And it also found a unique way to highlight the product at CES: demonstrations by Stig The Ultimate Superhuman Severinsen.

Severinsen is a Guinness World Record Holder who can hold his breath for an astounding 22 minutes. Hes also a four-time world champion free diver who holds a doctorate in medicine and has authored a book called Breatheology the Art of Conscious Breathing, making him a natural choice for Masimos booth.

We caught up with him in between demonstrations to talk about the iSpO2 and how he could possibly achieve such a feat once, let alone multiple times.

For more blogs, stories, photos, and video from the nation's largest consumer electronics show, check out complete coverage of CES 2013 from PCWorld and TechHive.

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