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Sony teases an OLED 4K set

4K and OLED have been two of the biggest buzzwords in the realm of TVs at CES 2013

4K and OLED have been two of the biggest buzzwords in the realm of TVs at CES 2013, and a Sony prototype set on display at this year's show packs both those buzzwords into one 56-inch set. The prototype set offers 3840-by-2160 Ultra HD resolution on a 56-inch OLED display. It's just a prototype, but it's a very pretty one.

When the set does come to market, expect it to cost as much as a new home. Sony's existing 4K HDTV offering, the 84-inch XBR-84X900, costs $25,000 right now, and it's "only" an edge-lit LED panel; first-generation OLED sets are going for around $10,000, too.

At last year's show, Sony notably showcased a prototype Crystal LED HDTV set, which featured a different technology than OLED sets; it looks like the company will abandon that Crystal LED technology in favor of OLED sets in the future.

On the products-you-can-actually-buy 4K front, the company also announced two new 4K sets at smaller screen sizes (and prices) than the big, ultra-pricey XBR-84X900. The edge-lit 65-inch Bravia XBR-65X900A and 55-inch Bravia XBR-55X900A will be the new 4K additions, but no specific prices or availability information was announced.

Sony Electronics President and COO Phil Molyneux also teased a Sony 4K World UltraHD video-distribution service, which will allow users to download and watch 4K movies from Sony Pictures and other studios.


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