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Pure takes on Sonos with Jongo multi-room audio

Pure hopes to knock Sonos from its perch with its Jongo family of streaming audio devices.

LAS VEGAS--When you think of multi-room audio, the first name that often comes to mind is Sonos--and for good reason. Its products do a great job of helping you move high-quality audio around your house.

Pure hopes to knock Sonos from its perch with its Jongo family of streaming audio devices.

The Jongo system starts with a single Wi-Fi or Bluetooth-connected speaker that can play audio streamed from a computer, an iOS or Android device, Internet radio, and more. By adding additional speakers, you can expand around the home and play the same (or different) music throughout. And for another source, the company expects to bring its Pure Music on-demand subscription music service to the United States later this year.

The $229 Jongo S340B supports Wi-Fi and Bluetooth streaming, can produce 360-degree sound, and is portable thanks to a built-in rechargeable battery. It should be available sometime in the first quarter of 2013.

The Jongo T640B also supports Wi-Fi and Bluetooth, but with its 100 watts of stereo power, it is designed to fill a large room with sound. An optional stand lets you position it vertically; another lets you mount it on a wall.

Finally, the Jongo A140B lets you connect existing hi-fi components to the Jongo system. It includes a 24-bit DAC and offers both digital (optical and coax) and analog outputs to connect to a wide variety of products.

Both the A140B and the T640B are making their debut at CES 2013 and should be available in the first half of 2013.

Pure's existing Sensia 200D and One Flow products can also integrate into the Jongo ecosystem.

The company says the big differences between Jongo and Sonos are that the Pure system doesn't require a wireless bridge to hardwire the system to your home network or to provide support for Bluetooth. At the same time, Sonos supports many streaming audio services such as Spotify, Pandora, Mog, and Rdio that Pure doesn't appear to offer.

For more blogs, stories, photos, and video from the nation's largest consumer electronics show, check out our complete coverage of CES 2013.

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