The BBC has launches its Sport app for internet connected TVs to provide broad and interactive coverage.
Only for TiVo users at first
The firm is calling the Sport app its 'next generation TV experience' and is initially available via Virgin Media TiVo. The service integrates live TV with online and on-demand content via the Red Button.
Phil Fearnley, general manager for news and knowledge at BBC said: "We are very excited to be launching our new BBC Sport app and Red Button service for connected TVs. Today’s launch will ensure we bring our next-generation TV experience to sports fans across the UK, integrating TV and online content seamlessly at the click of a button."
Looking forward the Sport app will include coverage of events such as Euro 2012, Wimbledon and the London 2012 Olympic Games. However, the Sport app will firstly focus on Formula 1 bringing live coverage alongside extra options including on-board cameras and a driver tracker.
Although the launch is for TiVo users to start with, the BBC has promised that the Sport app will be available on a ' wide number of devices' in time for the Olympics. The BBC has also launched its News app for TiVo customers.
Fearnley added that by the end of 2016 there will be 36 million connected TVs in the UK and therefore the Sport app is the perfect way for users to access the BBC's coverage.