TiVo, which has been available in the US for some time but only came to Britain at the end of last year, combines live TV with catch-up TV, on-demand content and web-based services such as Twitter, Facebook and YouTube - all of which can be accessed from one programme guide. The service also features a set-top box with 1TB of storage and three tuners, so viewers can record two channels while watching a third.
Virgin Media said on average, each TiVo box launched apps 4.5 times a week. Furthermore, one in every four views of a TV channel did not originate from the traditional Electronic Programme Guide (EPG), compared to other digital platforms where the EPG is the sole means of accessing channels. In TiVo's case, viewers are utilising the intelligent search feature.
The Apprentice was the most-searched for TV show using this feature, and was closely followed by Camelot and Doctor Who.
Furthermore, 484 million On Demand TV views have been made in 2011 so far 2010 across all of Virgin Media's digital TV subscribers, that's 19 percent up on the same period last year. Virgin Media says it's on track to exceed the predicted one billion On Demand views for the whole of 2011.
"TV will never be the same again. Our TiVo Service takes television viewing to another level by seamlessly combining traditional channels and On Demand with the best of the web, making it easier to find and uncover amazing programmes," said Cindy Rose, executive director of digital entertainment at Virgin Media.
"The discovery tools for the next generation will be search, browsable collections and recommendations. There's such a vast world of great entertainment that it's exciting our early adopters are already exploring what the TiVo Service can do and we'll continue to refine and build upon our lead in connected TVs."
Virgin Media TV powered by TiVo set-top boxes cost from £49.95 with monthly subscription fees starting from £6.25, when a Virgin phone line is also purchased.
For more information, visit Virgin's dedicated webpage.