The service, which has been rumoured to be launching for some time, combines live TV with catch-up TV, on-demand content and web-based services such as Twitter, Facebook and YouTube - all of which can be accessed from one programme guide. The service also features a set-top box with 1TB of storage and three tuners, so viewers can record two channels while watching a third.
TiVo has been available in the US for some time, but Virgin is the first provider to make it available in Britain.
Available in standard definition, and where available, HD and 3D, the content is available at the click of a button and doesn't require users to wait for downloads to commence. Virgin also said the service relies on dedicated channels of bandwidth, so broadband connections are not affected, allowing users to watch and surf simultaneously without interruption.
A WishList search function based on a particular show, theme, actor or director will ensure all future content relevant to the search will be automatically recorded. Furthermore, the peanut-shaped remote allows users to rate shows the 'thumbs up/thumbs down' buttons. Using this feature, the service will provide suggested shows and store them in the 'My Shows' folder. Users wil also benefit from a TV guide that can be scrolled backwards or forwards by up to seven days.
"This is a landmark moment in the UK's digital revolution," said Cindy Rose, executive director of digital entertainment at Virgin Media.
"For the first time, viewers will have a truly personalised viewing experience so they can get the most out of the wonderful worlds of the internet and TV all in one place."
Virgin said in the future it plans to offer the ability to set up recordings remotely via the web and mobile devices.
Virgin Media TV powered by TiVo set-top boxes cost £199 with a £26.50 monthly subscription fee, when a Virgin phone line is also purchased. Alternatively, the service is priced at £32.50 without a phone line.
For more information, visit Virgin's dedicated webpage.