Apple TV is set for a major update according to the latest rumours.
The New York Times reports, citing the usual unnamed sources, that Apple has hired a range of specialists to look long and hard at the device, which has hardly been a best seller for the company. Apple could even create a new product from scratch, or significantly improve the design and user interface suggests the report.
Once described as Apple CEO Steve Jobs "hobby", the Apple TV may even come with the iOS 4 Software Update, introduced with the iPhone 4. This would allow users to download and install apps directly onto the Apple TV, including third party catch-up TV services and games.
"I suspect it’s only a matter of time before this hobby gets turned into a business, the TV space is too important to ignore," Michael Gartenberg, a partner with the consulting firm Altimeter Group told the newspaper. "The TV remains one of the last disconnected devices in the household and everyone is trying to figure it out."
The 160GB Apple TV for Mac and PC currently costs £223.