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Sky and LG join forces to offer 3D TV in pubs

Broadcaster buys 15,000 3D TVs from LG

Sky has joined forces with LG Electronics to offer live 3D sports broadcasts in pubs across the UK.

Sky has purchased 15,000 3D TVs from the Korean manufacturer in preparation for the roll-out of the pub-only 3D sports channel next month.

"The deal to supply the broadcaster with 15,000 3D TVs is the largest deal of its kind," LG said. "Sky plans to install the TVs in public venues across the UK in advance of plans to broadcast weekly Premier League matches in 3D beginning this spring."

Sky trialled the service in January, when it broadcast a Premiership match between Arsenal and Manchester United in 3D in nine UK pubs.

Visitors to the pubs in London, Manchester, Cardiff, Edinburgh and Dublin were given special glasses to watch the broadcast.
Sky 3D will be made available to all Sky+HD customers later in the year and will offer a range of content.

The broadcaster has already given shoppers at London's Westfield a demo of the 3D TV service that will be rolled out to consumers.

The demo featured a selection of 3D footage including a Burberry fashion show that was filmed during last month's London Fashion Week, as well as clips from the Arsenal vs Manchester United match.

The Westfield event was the first of a number of demos of the service.

See also: How it works: 3D HDTV


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