Apple has launched film downloads and rentals through its UK iTunes store.
Movies from Hollywood studios 20th Century Fox, Walt Disney, Paramount, Warner Bros, MGM andSony Pictures Television International, as well as our own Lionsgate UK, are now available for download from iTunes.
Films will be made available at the same time as they are released on DVD, and iTunes already has more than 700 films available.
Classic films cost £6.99 to buy, premium new releases £10.99. iTunes movies rentals will set you back £2.49 and £3.49, or £4.49 for HD versions.
Eddy Cue, Apple's vice president of iTunes, said: "We're kicking off movies on the iTunes Store in the UK with over 700 films for purchase and rent.
"We think customers in the UK are going to love being able to enjoy their favourite movies on their iPod, iPhone or on a widescreen TV with Apple TV."
iTunes uses DRM to protect movies. Users can watch them on the downloading PC and transfer them to an iPod. Renatal customers have 30 days from the time of renting to start watching the movie, and then 24 hours to finish watching it.