We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Apple TV updated with 'Buy now' button

Users can buy movies directly

Apple has added a 'Buy Now' button to its Apple TV 2.0 software allowing US users of the set-top box to buy movies directly.

Up until now, Apple TV users could only rent movies directly from their set-top box; movie purchases were limited to the desktop version of iTunes, which could then sync with Apple TV.

Apple TV review

PC Advisor's sister title Macworld US confirmed the existence of the new feature by buying There Will Be Blood directly on an Apple TV. The purchased movie then synced back to the linked iTunes library, just as music or TV shows bought through the set-top box do.

The ability to buy movies directly from the Apple TV comes at the same as Apple's announcement that movies would be available for purchase at the iTunes Store on the same day as their DVD release. Previously, movies appeared on iTunes within 30 days of their availability on DVD.


IDG UK Sites

Acer Aspire R11 review: Hands-on with the 360 laptop and tablet convertible

IDG UK Sites

Apple Watch release day: Twitter reacts

IDG UK Sites

See how Framestore created a shape-shifting, oil and metal based creature for Shell

IDG UK Sites

Apple Watch buying guide, price list & where to buy today: Which Apple Watch model, size, material,?......