We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,108 News Articles

Apple TV updated with 'Buy now' button

Users can buy movies directly

Apple has added a 'Buy Now' button to its Apple TV 2.0 software allowing US users of the set-top box to buy movies directly.

Up until now, Apple TV users could only rent movies directly from their set-top box; movie purchases were limited to the desktop version of iTunes, which could then sync with Apple TV.

Apple TV review

PC Advisor's sister title Macworld US confirmed the existence of the new feature by buying There Will Be Blood directly on an Apple TV. The purchased movie then synced back to the linked iTunes library, just as music or TV shows bought through the set-top box do.

The ability to buy movies directly from the Apple TV comes at the same as Apple's announcement that movies would be available for purchase at the iTunes Store on the same day as their DVD release. Previously, movies appeared on iTunes within 30 days of their availability on DVD.


IDG UK Sites

Windows 9 release date, price, features: Microsoft teases new OS ahead of 30 September unveiling

IDG UK Sites

From the iPhone 6 to the iWatch and a new Apple TV we look at the products Apple is set to launch...

IDG UK Sites

September 2014 creative trends: 5 things you must see

IDG UK Sites

What to expect from Apple in autumn/winter 2014: iPhone 6, iPhone Air, iWatch, iPad 6, new Apple...