By Carrie-Ann Skinner | 22 February 08
Google has encouraged 20 companies to sign up to a pilot programme designed to test the merits of video advertising.
Working in the same way that AdSense uses text, AdSense for Video will see companies including video advertising network YuMe, internet TV platform Brightcove and comedy site MyDamnChannel placing video adverts online.
Developing video advertising has been one of Google's focuses since it purchased YouTube in November 2006.
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