Movie rental firm Netflix has announced it will only stock only Blu-ray Disc and drop the HD DVD format, claiming the industry has already picked a winner in the next-generation DVD wars.
We're now at the point where the industry can pursue the migration to a single format, bring clarity to the consumer and accelerate the adoption of high-def," said Ted Sarandos, chief content officer for Netflix. The company cited the decision by four of the six major studios to use only the Sony-developed format.
Netflix's move comes about a month after Warner Brothers announced its shift to Blu-ray, joining three other major studios. Only two major studios, Paramount Home Entertainment and Universal Studios Home Entertainment, publish in the HD DVD format.
Netflix subscribers can still rent the remaining HD DVD titles until the discs' natural life cycles take them out of circulation. The company plans to fully abandon HD DVD by the end of the year.
Netflix offers more than 90,000 DVD titles, over 400 of them are Blu-ray.