We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
 
74,953 News Articles

iTunes to launch film rental service

Apple to rival traditional rental methods

Film rentals in the US will be soon be available from iTunes. Apple is expected to launch the service, which will complement its current download-to-own offering, at this year's Macworld Expo in San Francisco, which starts tomorrow.

Titles will be downloaded from the iTunes store for $3.99 and consumers will have 24 hours to watch each one. The films can be played on iPods, iPhones, computers and Apple TV. The service will rival those currently available in the US including Amazon's Unbox, which lets consumers download a film and watch it within a specified period. Once the period is up, the movie is deleted from the viewer's playlist.

Warner Bros, 20th Century Fox and Walt Disney are among the Hollywood studios that are believed to have signed deals with Apple. According to Richard Greenfield, an analyst at Pali Capital, once a couple of studios sign up, it will only be a matter of minutes before others come on board too.


IDG UK Sites

Samsung Galaxy Note 4 release date, price and specs 2014

IDG UK Sites

iPhone 5s review: why the iPhone 5s is still the best phone you can buy in 2014

IDG UK Sites

Passwords don't work: here's four ways to fix them

IDG UK Sites

Developers get access to more Sony camera features