Time Group, the parent company of ISP (internet service provider) Supanet, is launching into the broadband market today with the introduction of a £29.99 a month service. Time will be using its chain of Computer World stores as well as both the Time and Tiny websites to push the service to PC users.

While £29.99 isn't the cheapest broadband solution, Time is throwing in a sweetener to encourage people to sign up. Any customer who buys a Supanet broadband internet access kit from a Computer World store will get a free HP Deskjet 3325 printer (which you can buy for a whopping £45 (inc VAT) online) and free broadband connection worth £65.

The service is based on BT Wholesale's self-install internet kit, and provides users with a 'plug-in' broadband package, including a USB modem, two telephone filters, ADSL modem cable, registration CD and instruction manual, all of which will set them back £119 (minus £65 if you buy through Computer World).

Time plans to target seven million consumers with a direct mail and flyer campaign. But it will have its work cut out to attract anywhere near to that many customers in this competitive market, where rival ADSL provider V21 is offering a sub-£20 service (though kit and connection cost is higher at around £140).