Sony has launched the Sony Memory Stick PRO-HG media card, which it will begin shipping in August 2007. The Memory Stick PRO-HG is an extended format of the Memory Stick PRO format, offering high performances to meet the stringent demands of end users using digital entertainment equipment.

Memory Stick PRO-HG media come in Duo size and will be available in 1GB, 2GB and 4GB capacities. Offering 30MB/s Read/Write speed (240Mbps), Sony says that it allows large amount of data to be quickly transferred, as well as the real-time recording of high-resolution video and still images.

The Memory Stick PRO-HG Duo is ideal for Digital SLR, high-end digital camera, or digital video camera users who need to handle large capacity data, according to the company. Memory Stick PRO-HG Duo media are fully backward compatible with Memory Stick PRO host devices, and will also allow the user to achieve Read/Write speeds of 13MB/s (104Mbps) with conventional Memory Stick PRO compatible devices.

Sony will also ship the Memory Stick Duo MSAC-EX1 ExpressCard adaptor which maximises speed performance of the Memory Stick PRO-HG Duo media and is compatible with any notebook which includes an ExpressCard slot.

The Memory Stick PRO-HG media, when used with the MSAC-EX1 adaptor and a PC equipped with an ExpressCard slot, realises high-speed data transfer of 30MB/s (240Mbps), says Sony. The company also claims that this allows one hour video taken by a Memory Stick HD Handycam in SP mode to be transferred to PC in approximately two minutes.