As predicted in News yesterday, Intel kicked off a campaign to push a new, faster set of Mobile Pentium 4 processors to the laptop computing market.
At a launch event inside New York's Grand Central Terminal, Intel introduced three new Mobile chips running at speeds of 1.4GHz, 1.5GHz, and 1.8GHz.
All are based on Intel's NetBurst chip architecture, which improves the quality of graphic-rich applications and internet-related computing, according to Intel.
Flanked by a number of its mobile computer OEM (original equipment manufacturer) partners including Dell, IBM, Compaq and WinBook, Intel's message was that consumers are demanding untethered, high-performance mobile computing in their daily lives, and that such technology exists today.
Overseeing the launch, Don MacDonald, director of marketing for Intel's mobile processor division, said that advances in wireless technology, chip performance and battery conservation will soon "beg the question 'how did I survive with a wired, static computing environment?'"
The new Mobile chips deliver added horsepower to more effectively drive wireless accessories on laptops, such as Bluetooth for wireless PANs (personal area networks) and 802.11 for wireless LANs (local area networks), MacDonald said. The increased clock speeds of the new processors also improve the performance of popular applications such as digital music, photography, and gaming, he said.
All of the OEM laptop systems that were on display at the launch running the new Pentium 4 Mobile chips were compatible with either Bluetooth, 802.11, or a combination of both wireless technologies.