Google has launched a new personalised service that incorporates features such as Google News and Gmail onto the company's notoriously sparse home page.
The service allows visitors to Google's site to display content of their choosing below the query box on Google.com. Examples include headlines from The New York Times or the BBC, stock quotes, weather information and as many as nine incoming Gmail messages.
The Mountain View, California, company demonstrated the service during a press event at its headquarters. Currently available for preview at Google Labs (http://labs.google.com), the personalised service allows visitors to include information from 12 different feeds on their view of the Google home page.
Google will add support for a variety of RSS (Really Simple Syndication) feeds to the personalised service within one to two months. Anyone with a free Google Account can set up a page. The service was rolled out as a beta product, similar to how Google News and Gmail, the company's web-based email service, were introduced.
"While this is just the first step in what we hope it will become, we believe it is a very compelling offering," a Google spokesperson said.
The end result incorporates several different Google services into one spot, a portal-like model resembling that of Yahoo or Microsoft's MSN.com that company executives had previously disdained.
Google Chairman and CEO Eric Schmidt called the personalised service a unique offering from Google that was not done in hopes of competing with either of those websites, which feature advertising in addition to many content elements.
The company has been working on developing a more personalised Google Web page for several years and did not launch the product until its executives were convinced they had found the right approach.
Still, targeted advertising eventually will become part of the home page, a spokesperson said.
Google also previewed a new version of Google Earth that incorporates technology from recent acquisition Keyhole Corp. Keyhole developed a desktop application, now known as Google Earth, that lets users search within a database of highly detailed maps and satellite imagery. Google's Web search capabilities will be incorporated into the next version of the product, available in the next few weeks, said John Hanke, general manager of Google Keyhole.