Google has unveilved a new service for website publishers, promising to help them increase traffic and revenue from their sites, while extending the search giant's own reach in the online ad market.
The first service, Google AdSense for Search, lets website publishers put a Google search box on their site and share in revenue generated from ad clicks.
The program is an extension of a service previously offered to larger websites and portals such as AOL and requires no extra resources from website publishers, according to Google.
"This is something that small website owners were offered [from other search companies] before the dot-com bubble burst and it's good to see them have it again," says Danny Sullivan, editor of SearchEngineWatch.com.
Search providers have been concentrating on partnering with larger, high-traffic properties, according to Sullivan, figuring that they'd rather share revenue than compete for traffic. AdSense for Search brings smaller sites into the fold, however.
It also offers Google the opportunity to sell its AdSense program to new customers, Sullivan says. AdSense delivers content-related ads to publishers' sites, offering them a share of revenue generated from the ads.