Camera maker Fujifilm yesterday launched its FinePix F410 Zoom digital camera, which incorporates its fourth generation SuperCCD technology.

Announced last month, SuperCCD delivers a 50 percent higher effective pixel count leading to brighter, clearer images. This, in simple terms, is due to the special arrangement of the photodiodes and pixels inside the camera.

The tiny FinePix F410 Zoom features SuperCCD HR (high resolution) technology. It has 3.1 effective pixels therefore delivering results of 6.2 million recorded pixels a result 50 percent better than the F410 Zoom predecessor of the same name.

This fashionable offering has a metallic finish, cool blue flashing lights, a 3x optical zoom and a 3.6x digital zoom.

"Fujifilm's previous model in this range, the FinePix F401 Zoom, has already been a real hit, coupling irresistible styling with our photographic pedigree. What we have done with the new model is add that extra fizz to give it incredible resolution, whilst retaining that all important small and sleek silver look," said Adrian Clarke, director of consumer products at FujiFilm.

The camera will be available in the UK from Spring. No price has yet been announced.