Hitachi has come up with a hand-sized digital still camera that is also light on the wallet.
The I-mega camera features a 1.3Mp (megapixel) image sensor so is capable of producing 1,280x960 images, but it costs only ¥12,800 in Japan — that's just £70 or so here.
That makes it one of the cheapest 1Mp-class cameras on the market and an especially attractive option for people who want to take their first step into the world of digital photography.
The camera has 8MB of memory built in and a slot for SmartMedia cards. It also features a 2x digital zoom and USB interface for connecting to a personal computer.
It's only out in Japan for now, so UK release dates and pricing are not yet available.
For more (in Japanese), click here.