E-commerce minister Stephen Timms is set to arrive in Los Angeles later today to promote UK games companies exhibiting at E3 — the world's largest computer games fair.
The DTI and the British Council have sponsored the 'UK: State of Play Pavilion', which will accommodate the 36 UK games companies. Without such funding, the DTI states that many would not have been able to attend.
"As the third largest games developer in world, the UK games industry has a great deal to play for. British developers are renowned for their creativity and innovation," said Timms.
"I am delighted so many UK games companies have been able to take advantage of the UK Pavilion," he added.
Among the companies attending is Argonaut games, responsible for the Harry Potter and Swat Global strike team titles, and Evolution studios, publisher of World Rally Championship Extreme.
The UK is the world's third largest games developer, overshadowed only by the US and Japan. Worldwide, the computer games industry generates over £1bn per year.
Following his Los Angeles trip, Timms will be flying to Silicon Valley and San Francisco to examine the latest developments in wireless broadband technology in the US.