Despite all the negative publicity Dell has encountered over its battery recall, the biggest in consumer electronics history, the company's CEO and founder, Michael Dell has stressed he retains his trust in Sony, the company's battery supplier.
"Sony is well-known for its safety. The problem in this incident is a latent issue, which has developed over time and was not present until recently," said Dell, during his visit in Hong Kong as a guest speaker for the Hong Kong General Chamber of Commerce. "We will make sure Sony improves its safety in the future."
The founder was flooded by media enquiries on the mass battery recall during his Asian tour last week, which covered Sydney, Singapore and Hong Kong. The recall involved around 4.1 million laptops or about 15 percent of all laptops sold during the period between April 2004 and July 18 2006. But it is not the first time that Dell has been forced into announcing a recall. Last December the company called back 22,000 laptop batteries.
When asked about the company's procurement strategy, Dell said his company has a supplier quality programme, like other computer manufacturers.
"We will continue to look into the issue, and it is always part of Dell's core objectives to ensure safety for our customer," he said. But he did not reveal details in future improvement on supplier management.