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Woolworths launches own-brand software

UK retailer takes on Microsoft Office & Tesco

The company behind Tesco’s range of PC software has signed a similar deal with Woolworths, with the UK retailer soon to release seven titles designed for home users.

White label software developer Formjet said the Woolworths-branded products will be available in 160 stores as well as the Woolworth catalogue, which is circulated to over six million people, from April.

Like the Tesco software range launched last October, Woolworth’s line-up will include an internet security package, an antivirus product and a home office suite. However, Woolworths will also offer a back-up tool and Braintastic – which Formjet describes as its “first foray into the edutainment market”. Formjet will support the software.

“This new range of utility software products will allow our customers a low entry point into an expanding home PC software market,” said Woolworths’ trading manager Gerry Berkley.


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