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Apple 'will benefit from Vista marketing'

Vista establishes a "hardware upgrade mindset"

Windows Vista could help boost sales for Apple, according to a report issued this week by industry analyst ThinkEquity Partners.

"We like how Vista has established a 'hardware upgrade mindset' among PC users," states the report.

ThinkEquity believes the Vista marketing effort, the buzz around the iPhone, iPod and iTunes, plus Apple's Mac advertising campaign, will all combine to encourage many people to think about switching to the Mac platform.

The report continues: "Meanwhile, Apple's strong retail store presence; all the buzz around the iPhone, the hugely successful iPod/iTunes combo; and Apple's popular Mac ad campaign are likely to combine into a 'maybe I should buy a Mac' decision."

"In other words, we expect Apple to be a significant beneficiary of the Vista marketing effort," the report concludes.

The report was written by company managing director Jonathan Hoopes, and Michael Lew, vice president of technology research.


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