We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
79,712 News Articles

Apple 'will benefit from Vista marketing'

Vista establishes a "hardware upgrade mindset"

Windows Vista could help boost sales for Apple, according to a report issued this week by industry analyst ThinkEquity Partners.

"We like how Vista has established a 'hardware upgrade mindset' among PC users," states the report.

ThinkEquity believes the Vista marketing effort, the buzz around the iPhone, iPod and iTunes, plus Apple's Mac advertising campaign, will all combine to encourage many people to think about switching to the Mac platform.

The report continues: "Meanwhile, Apple's strong retail store presence; all the buzz around the iPhone, the hugely successful iPod/iTunes combo; and Apple's popular Mac ad campaign are likely to combine into a 'maybe I should buy a Mac' decision."

"In other words, we expect Apple to be a significant beneficiary of the Vista marketing effort," the report concludes.

The report was written by company managing director Jonathan Hoopes, and Michael Lew, vice president of technology research.


IDG UK Sites

Samsung Galaxy Tab S 8.4 review: The best iPad mini and Nexus 7 rival tablet around

IDG UK Sites

Which Mac? Complete Apple Mac buyers guide for 2014

IDG UK Sites

Mobile email is powerful and useful - but also hopelessly intrusive

IDG UK Sites

Samsung lights up London skyline with Midnight Rainbow