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Vista fails to match XP's launch demand

Disappointing sales for Vista during launch week

Demand for Windows Vista during launch week was significantly below that for Windows XP during the latter’s first week on sale, according to research firm NPD’s analysis of the US market.

The research showed that Vista unit sales during the week following its release were nearly 60 percent down on sales for Windows XP back in 2001, and Microsoft achieved 23 percent less revenue this time around.

Considering Vista’s massive marketing campaign leading up to the launch at the end of January, Microsoft was hoping for an impressive set of early sales figures.

However the new OS launched during one of the slowest periods of the year for retail sales, while XP launched during one of the busiest, and this may have contributed to the disappointing sales.

The results were not all bad for Microsoft, however, as the research also showed that sales of Microsoft's operating systems were five times greater in Vista’s launch week than during the same period in 2006. Plus, more than 30 percent of the unit sales were for Microsoft’s high-end, premium-priced Windows Vista Ultimate.

In addition, sales of Office 2007 during launch were 100 percent greater than those for Office 2003 during the latter’s first week on sale.


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