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CES: Dell launches carbon-neutral initiative

PC maker will plant trees to offset emissions

Dell has announced a global carbon-neutral initiative at the Consumer Electronics Show (CES). The programme, which Dell claims is the first of its kind offered by a global technology company, will plant trees for customers to offset the carbon impact of electricity needed to power their systems.

Non-profit organisations, The Conservation Fund and Carbonfund.org, will be working in partnership with Dell and will use the funds to plant trees in sustainably managed forests. The company said 100 percent of donations received by the programme will be used by partners to plant the trees.

The programme will be available to US consumers who purchase a new computer of any brand in February and will then be available to global consumers in April. A customer donation of $2 for a notebook and $6 for desktop will be put towards planting trees. Dell said the scheme is designed to absorb carbon dioxide from the atmosphere, which will offset the equivalent emissions resulting from the production of electricity used during the average three-year lifetime of a computer.

To coincide with programme, Dell has just launched a new website highlighting the extent of Dell’s environmental responsibility programmes. The site also features an “energy counter”, tracking the energy and carbon savings enabled due Dell products’ Energy Smart features.


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