After giving Apple a low e-waste score earlier this month, Greepeace targeted Apple's posh Fifth Avenue Store in New York for a demonstration on Thursday night. More than sixty Greenpeace activists shone green lights from high-powered floodlights on the glass-encased entrance of the store.
"For a company that has long been hailed as a leader in innovation, Apple is falling behind the curve in addressing the growing problem of e-waste," said Rick Hind, Legislative Director of Greenpeace USA's Toxics campaign. "We are not only shining the light on the issue, but also on Apple's unwillingness to be an industry leader on environmental progress."
According to the new report ranking the 14 top manufacturers of personal computers and cell phones, Apple finished last with a score of 2.7 out of 10. Most companies, according to Greenpeace, now score above average points on the ranking guide, with only five failing to score even the average of five points.
However, Apple has made important environmental decisions in the past few years. In addition to the computer take-back programme started earlier this year, Apple was one of the first companies to eliminate CRT monitors from its product lines.
According to the company, flat-panel displays consume up to 80 percent less energy in sleep mode than their CRT counterparts. Apple was also named a "Forward Green Leader”, one of the top ten environmentally progressive companies recognised by the Sierra Club in 2006.
"Apple has a strong environmental track record and has led the industry in restricting and banning toxic substances such as mercury, cadmium and hexavalent chromium, as well as many brominated flame retardants," Apple representative Steve Dowling, told PC Advisor’s sister title Macworld US.