We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
 
75,033 News Articles

Many dotcoms pass on Super Bowl ads

Booze and mortar companies dominate ad waves

The number of dotcom companies planning to air commercials during America’s equivalent of the FA Cup - the Super Bowl - has dropped dramatically from last year.

In fact a mere 10% of Super Bowl advertisers are dotcom companies, compared with about 40% last year, according to a spokeswoman for CBS, which will broadcast the American Football game 28 January.

The rest of the companies are more traditional advertisers such as beer, car and financial firms, the spokeswoman said.

The drop is a sobering reminder of the hard times many pure-play online companies have run into, according to industry analysts.

Market research firm The Yankee Group estimates that with elusive profits and stagnant revenues, many pure-play dot-coms have slashed their advertising and marketing budgets by 50% to 70%.


IDG UK Sites

Samsung Galaxy Note 4 release date, price and specs 2014

IDG UK Sites

What's the best smartwatch? 11 iWatch rivals compared in our wearables round-up

IDG UK Sites

App cloning: the mobile software industry’s hidden shame

IDG UK Sites

Developers get access to more Sony camera features