We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,696 News Articles

Apple starts new year with price cuts

The bloodbath begins

After warning of disappointing first quarter financial results last month, Apple this week started the new year by becoming the first major vendor to slash prices across its desktop and notebook ranges.

The company axed more than $1000 (£677.40) off the price tags of its systems.

Entry-level prices for Apple's PowerMac G4 Cube were slashed from $1,799 (£1,218.64) to $1,499 (£1,015.42). The high-end 500Mhz G4 Cube with 256MB SDRAM (synchronous DRAM) memory is now priced at $2,799 (1,896.04).

The PowerMac G4 is now priced ranging from $1,299 (£879.94) to $2,499 (£1,692.82). The company also cut prices on its notebook lines. The PowerBook was reduced from $2,499 (£1,692.82) to $1,999 (£1,354.12) and the iMac notebooks now start at $1,499 (£1,015.42).

The current price cuts follow promises from Apple executives last month to reduce stock to normal levels and make room for new products.

All eyes are now on the leading PC manufacturers, especially Gateway, which like Apple also announced unhealthy pre-Christmas sales levels.


IDG UK Sites

Nokia replaces budget Lumia 520 with 530: Release date, price and specs

IDG UK Sites

Everything you need to know about Apple's iPhone Camera in iOS 8

IDG UK Sites

Why you shouldn't trust password managers

IDG UK Sites

How to make an 'Apple iWatch' using an iPod nano and a 3D printer