We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Apple starts new year with price cuts

The bloodbath begins

After warning of disappointing first quarter financial results last month, Apple this week started the new year by becoming the first major vendor to slash prices across its desktop and notebook ranges.

The company axed more than $1000 (£677.40) off the price tags of its systems.

Entry-level prices for Apple's PowerMac G4 Cube were slashed from $1,799 (£1,218.64) to $1,499 (£1,015.42). The high-end 500Mhz G4 Cube with 256MB SDRAM (synchronous DRAM) memory is now priced at $2,799 (1,896.04).

The PowerMac G4 is now priced ranging from $1,299 (£879.94) to $2,499 (£1,692.82). The company also cut prices on its notebook lines. The PowerBook was reduced from $2,499 (£1,692.82) to $1,999 (£1,354.12) and the iMac notebooks now start at $1,499 (£1,015.42).

The current price cuts follow promises from Apple executives last month to reduce stock to normal levels and make room for new products.

All eyes are now on the leading PC manufacturers, especially Gateway, which like Apple also announced unhealthy pre-Christmas sales levels.

IDG UK Sites

Acer Aspire R11 review: Hands-on with the 360 laptop and tablet convertible

IDG UK Sites

Apple Watch release day: Twitter reacts

IDG UK Sites

See how Framestore created a shape-shifting, oil and metal based creature for Shell

IDG UK Sites

Apple Watch buying guide, price list & where to buy today: Which Apple Watch model, size, material,?......