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Via goes pret-a-porter with Vogue PCs

Dress up your PC

Via is going pret-a-porter with Vogue, its latest reference design for PC makers, announced today at the Computex exhibition in Taipei.

At the heart of the design is the Vogue Body Module, a computer that users can dress up with different cases, choosing one that best fits their tastes and lifestyle, said Richard Brown, Via's vice-president of marketing. The aim is to give users a "wardrobe" of cases that can be swapped or updated when the mood strikes, he said.

To demonstrate, Via has developed several cases for the Vogue Body Module. These outfits are called Classic, Pure, Xtreme and Vogue, and cater to a range of tastes. Vendors can design outfits in different styles and materials including leather, wood and rubber, Brown said.

Via's QuickSlip technology allows users to change their PC's outfit quickly and easily, according to the company.

Underneath the outfits, the Vogue Body Module contains a Via C7 processor, running at a clock speed from 1.2GHz to 2GHz; up to 1GB of memory; and a hard disk with a capacity up to 80GB. The entire setup is compatible with Vista, the next version of Microsoft's Windows OS (operating system), due to ship next year.

Via, which makes its money selling the processors and other components inside the Vogue design, will not produce the PC on its own. Instead, the company plans to work with manufacturers and retail partners to bring the design to market. The ultimate goal? To produce a system that will cost less than $600 (about £320), Brown said.


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