We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
 
75,052 News Articles

BT buys Dabs.com

Wants to increase online presence

BT has bought online IT and technology retailer, Dabs.com, for an undisclosed sum.

A spokesperson said the motivation behind the acquisition of one of the country’s best-known online IT suppliers was BT’s desire to increase its online presence, selling direct to customers.

He added that Dabs.com would not be rebranded, but the internet retailer would benefit from BT’s large market presence and range of communications and networking products.

The Dabs.com website currently offers around 15,000 products to more than one million registered online customers across the UK. The Dabs.com business now becomes a wholly owned subsidiary of BT.

Ian Livingston, chief executive of BT Retail, said: "Dabs is a dotcom success story and one of the best companies in its field. Dabs.com’s outstanding expertise will boost BT’s online power to sell innovative, value for money, communication and converged IT products and offer great service to a wide range of customers."

"The combination of our expertise in online retailing together with BT’s brand and product and service heritage offers tremendous opportunities," claimed Jonathan Wall, marketing director at Dabs.com.

BT’s challenge with the acquisition is to integrate Dabs.com as a cross-selling opportunity, something the company has not shown much flair for in the past.

This story first appeared on Techworld.com


IDG UK Sites

Samsung Galaxy Note 4 release date, price and specs 2014

IDG UK Sites

iOS 8 features wishlist: the changes iPhone and iPad users want in Apple's iOS 8

IDG UK Sites

25 Years of the World Wide Web: Happy Birthday, Intenet

IDG UK Sites

Developers get access to more Sony camera features