We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Dixons to disappear from high street

Currys.digital to replace stores

The Dixons brand name is to vanish from high streets across the UK as parent company DSG (Dixons Stores Group) today announced a refocusing of its online and bricks-and-mortar retail operations.

The 190 existing stores will be renamed Currys.digital and the Dixons brand name will be used exclusively for online retailing.

The changes, detailed in a press release, are designed to enable Currys and Dixons to 'more clearly differentiate their approach' to give customers greater convenience and choice.

The changes will deliver savings of around £3m, claims DSG, although the program will initially cost somewhere in the region of £7m, it approximates. The change is due to take place in May, at the beginning of the next financial year. Dixons' in-store staff will be transferred to Currys.digital stores.

"We constanly adapt and innovate to support how our customers shop. Customers of both brands will have greater opportunity to buy what they want, where they want and how they want," said John Clare, group chief executive of DSG.


IDG UK Sites

Microsoft smartwatch release date, price and specs rumours: Launching within a few weeks

IDG UK Sites

Why you shouldn't buy the iPad mini 3: No wonder Apple gave it 10 seconds of stage time

IDG UK Sites

Halloween Photoshop tutorials: 13 masterclasses for horrifying art, designs and type

IDG UK Sites

Should I upgrade from Mavericks to OS X 10.10 Yosemite? What you need to know before updating to...