We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Podcasting: hype or reality?

Research shows listeners are a growing minority

Twelve months since the podcasting phenomenon emerged, almost 15 percent of US respondents are already tuning in to the new digital transmissions.

Researchers at CLX came up with the figure, but warn that mass media coverage should be taken with a pinch of salt. "Despite recent media hype about the growing podcasting phenomenon, less than 15 percent of US respondents listen to podcasts," they said.

CLX conducted a text-message-based poll, gathering responses from 8,481 texters. It claims that 85 percent of those who responded don't listen to podcasts.

A Google search on the term 'podcast' would have yielded fewer than 1,000 pages in August last year. Today, the same search yields in excess of 17 million pages.

The research claims: "The two age groups of respondents most likely to listen to podcasts are 45 to 55-year-olds and the 55 and over category."

It states that 21 percent of each of these two groups report listening to podcasts. However, just 13.3 percent of 15 to 24-year-olds who responded do so.


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

LED vs Halogen: Why now could be the right time to invest in LED bulbs

IDG UK Sites

Christmas' best ads: See great festive spots studios have created to promote themselves and clients

IDG UK Sites

Why Apple shouldn't be blamed for exploitation in China and Indonesia