The Wall Street Journal is suggesting that Apple is in negotiations with the music industry over plans to start selling music videos through iTunes.
The videos, which could go on sale as early as September, would likely be sold for $1.99 (£1.14) each, writes The Inquirer.
The rumours suggest that a video-enabled iPod could be in the pipeline.
This isn't the first time the grapevine has suggested that Apple could be thinking about music videos. Merrill Lynch analyst Steven Milunovich said in May that he thought Apple would "soon partner with record companies to sell music videos over the web".
Apple also added QuickTime video functionality to iTunes earlier in May.