We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
79,818 News Articles

Print quality rules when buying a printer

Quality not bargains, say PC Advisor visitors

HP, Lexmark and Epson take note. Splashing out marketing funds in a bid to build brand awareness is pointless when it comes to buying a printer.

According to the most recent PC Advisor interactive poll a mere 4.5 percent of respondents indicated that brand was their major consideration when buying a printer.

More than four times as important is the issue of running costs, cited as the number one concern by nearly 20 percent of voters. Only 11.1 percent, by contrast, believed overall price to be of primary importance.

Way out in front was the print quality brigade, racking up a storming 65.3 percent of the total 818 votes.


IDG UK Sites

Nokia Lumia 530 review: £60 smartphone offers decent build and performance, awful screen and...

IDG UK Sites

Apps watch: What the NFL can teach UK sports such as cricket and rugby

IDG UK Sites

VFX Emmy: Game of Thrones work garners gong for Rodeo FX

IDG UK Sites

iPhone 6 release date, rumours, video, UK price & images: Video shows 'new, reversable iPhone 6 cha'......