We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Print quality rules when buying a printer

Quality not bargains, say PC Advisor visitors

HP, Lexmark and Epson take note. Splashing out marketing funds in a bid to build brand awareness is pointless when it comes to buying a printer.

According to the most recent PC Advisor interactive poll a mere 4.5 percent of respondents indicated that brand was their major consideration when buying a printer.

More than four times as important is the issue of running costs, cited as the number one concern by nearly 20 percent of voters. Only 11.1 percent, by contrast, believed overall price to be of primary importance.

Way out in front was the print quality brigade, racking up a storming 65.3 percent of the total 818 votes.


IDG UK Sites

Windows 9 release date, price, features: Videos leak as Microsoft sets 30 September unveiling

IDG UK Sites

Why local multiplayer gaming is rapidly vanishing: we look at the demise of split-screen and LAN...

IDG UK Sites

IBC 2014 news: video post, CG and VFX news from Adobe, Blackmagic, Eyeon and more

IDG UK Sites

Retina MacBook Air release date rumours and specs: Gold 12in Retina MacBook Air almost 1cm thinner...