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BBC seeks users to trial “iTunes for TV”

Five thousand households needed to test TV and radio download service

The BBC is looking for participants to help test its newly developed online content service, Interactive Media Player (iMP).

For three months from September, 5,000 households will be able to download BBC TV and radio content for up to a week following its broadcast.

The participants have still to be chosen from the country’s 7m broadband-connected households; the BBC is accepting applications for inclusion at the moment.

“iMP offers viewers the chance to catch up on TV and radio progeammes thay may have missed… using the internet to legally download programmes to their home computers.”

While the corporation is promoting the service as “iTunes for TV”, it bears striking differences, mainly that it would be free. Also different to Apple’s model is that iMP’s digital rights management will deactivate downloaded files seven days after the programmes airing, and prevent them being sent to any other computers.

At a time when the industry is exploring different models for supplying media content to the home – such as Sky plus and Microsoft’s Media Centre – iMP could prove influential in providing a different model for provision.

Broadband users who would like to be considered for the programme should email the BBC at [email protected], including their name, contact details, age and address.


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