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Carrera SSC changing hands

Watford buys brand as parent company folds

The Carrera brand has been bought by Watford Electronics in the wake of its parent company, Digital Networks, going into administration last Thursday.

Rumours reported on Hexus.net suggest that over-investment and unmanageable debts are responsible for the collapse of Digital Networks, which also traded under the brands of Order 247 and Demonite.

A spokesperson for Watford was today able to confirm that the company had bought the Carrera and Demonite brands, but would not be drawn on the deal’s implications for the companies’ existing staff or customers.

The spokesperson said that a statement would be released on Friday regarding the details of the purchase, including whether Carrera customers’ warranties would be honoured.

Representatives of Carrera have proved unavailable for comment.

In the meantime, while Theregister.co.uk has been informed by a Carrera salesman that the Digital Networks companies are no longer trading, PC Advisor hears from More2, the companies’ now erstwhile PR representatives, that Carrera was still taking orders.

Until Friday at least, the rumour mill grinds on.


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